Posted on March 3, 2010.
Coupons perfumed an interesting idea Although there are many retailers are looking for ways to get your business, I want to cover two interesting ways retailer can get another dollar from your pocket in a hurry.
The idea of coupons has been a strategy of retailers for generations. Coupons give an incentive for buyers to buy savings products received. For retailers, it encourages customers to try products retailer with the impression of a discount. It is an overall win for all parties in the food business: the consumer obtains a cheaper product, it sells a larger quantity of products and there are smiles all around.
The idea of using scents to stimulate the consumer to buy a new concept. Have you ever been to the movies and felt the need to buy popcorn and coke, to enhance your theater experience? The smell of popcorn at the entrance to a theater, invite your meaning to buy and enjoy. I recently discovered a site scentair.com, which provides perfumes in retail stores such as Bloomingdales, Coors, Hard Rock Cafe, the Indianapolis Museum Chidren and others. Bloomingdale uses coconut in their department jersey invoking a fragrance of paradise. In their department for infants, they use baby powder scents appeal to the maternal instinct of the mother (I wonder why they did not use perfumes dirty diapers). Children's Museum of Indianapolis wanted the smell of dung dinasour dinasour for their exhibitions.
I would suggest the next possible step in future products: scented coupons. Maybe like a florist can provide flowers 1800 flowers coupon 1800 to the smell of roses. So I see the image: "10% discount on the purchase of roses Valentine" with a scent of flowers. How to make a coupon Heads aromas of freshly baked pie.
It's just a hypothesis, but hey if it works for perfumes inside magazines, I think it is an innovative and interesting to watch.