Tic Tac Candy

I do not spend much time in the cinema itself, it is all pay-per-view movies and downloaded crap these days, but I was with my parents and it was a choice between the atonement and of ... "Wait! What about "Juno?" I happen to be a huge monster Michael Cera ( clarkandmichael.com is mad hilarity), and then we went. And then on Tuesday went out at the Oscars - but a strange season award given the strike - and there is "Juno" at the front and top nods - including Ellen Page, a star one day if ( "Hard Candy" scared the crap out of me) ...

Well, the film is fabulous, worthy of the hype for a change. Finally there is a director, the young Jason Reitman, whose skillful ability to create and serious turn, made me sit and go "I'll tell all."

I am genuinely surprised asleep at the wheel of the company is Ferrero France - makers of Orange Tic Tacs - Given the gems are a main character in this movie, and not since "My Big Fat Greek TV Movie" and Considine's obsession with Windex, has a significant investment of American products was not paid if so cool about it "in a major film. But Ferrero (who also manufacturer Nutella gross) did not doing anything to capitalize on Paul (Cera) nonstop fascination with the orange-calorie treats. And yes, Juno, Ellen Page actually uses the same words!

I remember one billion years ago (94) where slow and pontificatory Redford "Quiz Show" came on the scene and Geritol was presented as a sponsor of the show's scandalous name, it took six months and some awards of its own brand before that age nothing to make hay with their function. At the time, social networks did not exist - not to mention that Geritol was behind a dark part of the history of American television in the film, so actually this was not a positive image of the holder.

But hell, Ferrero has the opportunity to destroy everything, everybody here with a movie about it does star Johnny Depp. It seems that this European entity has its arms folded collective enterprise, probably because "Juno" is about a pregnant 16 year old child - bright, mature and they do not want to be in dialogue or debate about their support of trafficked young unmarried mother.

A modern Dan Quayle / Murphy Brown riddle, perhaps. Or just stupid. I think it is shortsighted. This is where the noise is very convenient. I can only hope that policymakers Tic Tac somehow, somewhere, to regroup and create a colorful mini site for "Juno" fans to share what is orange on their lives - and to create a cat in the least Room for lovers of fine Americana and talk this modern city. I want to see a character Tic Tac, as this baby dance of old, appears in the oddest places throughout our world wide web.

Alternatively, they will have mud on their faces when, within months, a DVD will arrive on the Oscar winning "Juno" and inside you'll see a nifty mini-doc on how Reitman and fellow Oscar nominee, or winner Diablo Cody (whatta name) Orange Tic Tac chose "to be a missed opportunity, because at this stage, we moved to the next gimmick in our life fast and fickle.

Service companies - take note. It's a freaking Harvard Business School study in the future: Always use what you gave, especially if it is colored, as may be orange.